Big Echo

Tom Parson enables businesses to de-risk innovation & unlock growth - in just 5 days

▶️ Watch the video Connect on LinkedIn 📆 Book a call

Innovation is no longer optional.
The most successful businesses are innovating incrementally to outpace competitors.
The good news? Everyone can innovate, with Design Thinking.

81%

More than 4 in 5 SMEs are prioritising new initiatives to grow in 2025

Source

+32%

Companies that excel in Design Thinking see a 32% increase in revenue growth and a 56% higher total return to shareholders

Source

88%

The global Design Thinking market is projected to grow by +88% between 2024-2033

Source

Design Thinking enables you to:

⚡ Validate ideas fast
Avoid wasted budget by testing new products and services in just 5 days
⚡ Deliver what customers want
Increase retention and attract new customers
⚡ Evolve quicker
Continuously improve operations and customer service with confidence
⚡ Unlock growth
Adapt to market shifts and outpace competitors
⚡ Align teams
Get stakeholders on the same page and accelerate decision-making

Innovation isn't just 3D-printed hearts and self driving cars. Innovation is for everyone.

Many SMEs and digital teams are struggling:

❌ Wasting months debating ideas without changing anything
❌ Launching new services or products that don't meet customer needs
❌ No processes to drive continued innovation and remain competitive

In just 1 week I will enable your team to:

✅ Understand customer challenges
✅ Align the whole team on priorities
✅ Come up with innovative solutions together
✅ Build testable prototypes
✅ Validate solutions with real customers

My clients make more progress in 5 days than most teams can in 5 months.

I work with:

🔹 Traditional sectors looking to retain and grow market share with low risk
🔹 Scale-ups in SaaS, fintech, edtech and AI looking to validate ideas fast
🔹 Digital agencies and business hubs looking to white label me or upskill

I equip teams with the frameworks and skills to continuously innovate, so they can keep driving growth long after I'm gone.

Nobody else in Greater Manchester has my experience:

❤️ Customer focussed
MSc masters degree in UX, user-centred design and user research
💰 Highly commercial
Agency Founder & Commercial Director for 10+ years
🤓 Technical know-how
Software developer for 20+ years
⚡️ Engaging and inclusive
Corporate trainer and facilitator for 5+ years
🎯 Proven track record
I've worked with St John Ambulance, Age UK, Royal Air Force and more

What a workshop with me is like 👇

"Tom helped us to understand our situation and how to move forward.

He created a safe and inclusive environment for us to explore ideas.

We're excited to build upon the learnings from the workshops!"

Lucy Mulligan, Head of Marketing
Greater Manchester Chamber of Commerce

If you're serious about turning ideas into results, let's chat 🚀

Connect on LinkedIn 📆 Book a call

Learn more about Design Thinking from McKinsey's blog: What is design thinking?

Big Echo is a trading name of Tom Parson. Tom is based in Greater Manchester UK, and works with clients internationally.